52% of sample saw at least one 3D pic

Movies in 3D continue to excite American moviegoers — at least half of them, anyway — according to a study from the International 3D Society. The org reported 52 percent of those surveyed saw at least one 3D pic in the last three years. Of those, 71 percent said the experience surpassed that of watching 2D films, while 31 percent found the experience “incredible.”

“Consumers are savvy in selecting what movies to watch in 3D, but according to our results, they feel it is clearly a more fun, more exciting and a more valuable experience,” said Jim Chabin, 3D society prexy.

Opinion Research Corporation conducted the survey, interviewing 1,011 Americans, age 18 years and older, between April 5 and 8.

Upcoming 3D releases include summer tentpoles “The Avengers,” “Prometheus” and “The Amazing Spider-Man.”

Filed Under:

Follow @Variety on Twitter for breaking news, reviews and more
Post A Comment 0