Marsh & Povenmire: Pushing envelope in TV thanks to ‘Ferb’

Animation Elite 2012: Jeff 'Swampy' Marsh & Dan Povenmire

Last year, after the feature-length “Phineas and Ferb: Across the 2nd Dimension” became the most watched cable movie of 2011 with 7.6 million viewers, the Mouse House couldn’t help but renew its commitment to animation — long overshadowed by live-action programming — by doubling the number of animated episodes on Disney Channel, Disney XD and Disney Junior in 2012.

“Disney always had a hand in animation on the feature side, but had fallen by the wayside in TV,” says “Phineas and Ferb” co-creator Povenmire. “In TV, they played off the success of movies like ‘Aladdin’ and (characters like) Buzz Lightyear. (Animation) was not creator-driven, but franchise-driven.”

Povenmire and Marsh changed the game with their hit show, which wrapped its third season on Nov. 30, and is now expanding the Disney model further by developing a bigscreen “Phineas and Ferb” feature for 2014.

“If not for ‘Phineas and Ferb,’ I think you wouldn’t see a show like ‘Gravity Falls’ on Disney now,” Marsh says. “Disney has been playing safe for a long time, but now are taking creative risks. I think you will continue to see shows very different from what you’ve come to expect from Disney.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading