Cabler Ovation has partnered with social entertainment producer Milyoni to bow Nigel and Simon Lythgoe’s “A Chance to Dance” on Facebook simultaneous with its airing on television in the U.S.
Move is seen as a way to increase viewership but also launch a new source of revenue for producers.
The series is said to be the first to broadcast on the social network as its episodes unspool on TV.
Starting Aug. 17, all seven episodes will stream on Facebook, where viewers will be able to chat and access exclusive interviews and other content. Series also will be available on video-on-demand and TV Everywhere.
But show’s producers are looking to monetize the presence on Facebook.
Viewers will be charged $1.99 per episode or $11.99 for a full season bundle to access the show using Milyoni Social Cinema software at Facebook.com/OvationTV. Payments will be collected via credit card or PayPal.
Ovation sees the Facebook move as a way to give viewers who can’t subscribe to the net “a way to sample our programming” and “attract a whole new following, said Ovation COO Chad Gutstein.
Ovation currently reaches a national audience of 51 million homes. Facebook has more than 150 million active users in the U.S.
“A Chance to Dance” follows Michael Nunn and William Trevitt, two of the U.K.’s most prominent dancers and contemporary choreographers, as they audition, select and train a new American dance company in 28 days.
Series is co-produced by “American Idol” co-creator and “So You Think You Can Dance” producers Nigel and Simon Lythgoe.
“‘A Chance to Dance’ shows the passion, creativity, blood, sweat and tears that go into creating a new American dance company,” said Nigel Lythgoe. “I’m thrilled that Ovation and Milyoni are innovating by giving all passionate fans of dance on Facebook a chance to experience our show, where ever they live in the U.S.”
Milyoni has launched several social entertainment industry firsts over the past year, including the first pay-per-view movie on Facebook (Lionsgate’s “Abduction”), the first live PPV concert on Facebook, the first socially interactive movie on Facebook (Universal’s “The Big Lebowski”), the first day-and-date movie release on Facebook (with Australian epic “Tomorrow, When the War Began”) and most recently the first 3D movie on Facebook (“Piranha 3DD”). It’s also made “The Dark Knight” and several “Harry Potter” pics available for rent on Facebook using Facebook Credits.
“The second screen continues to transform the way viewers consume content today, from something passive to a highly interactive online activity,” said Milyoni CEO founder and John Corpus.