Japanese business paper Nikkei reports Hirai will be promoted to president as early as April. Sir Howard Stringer will remain chairman and CEO of the company.
Hirai has been on a fast track trajectory for the past few years and is the heir apparent to the top job at Sony. When Sony was under assault from hackers last year, Hirai was the public face of the company, with Stringer taking a background role and making little public comment.
The Sony board is remaining mum on the reports, saying it has not yet made a decision on whether to promote Hirai.