Agency's TV clients eyed for second-screen applications
ICM is partnering with an overseas joint venture that specializes in second-screen content applications.The talent agency will leverage its deep ties in the TV industry in connection with the interactive know-how of Screenz, a collaboration between Israeli’s Keshet Broadcasting and international advertising firm The Box announced last year. “Big Brother,” “Master Chef” and “The Million Pound Drop” are just some of the TV formats Screenz has enhanced across digital platforms. “With the incredible products and proven technologies that Screenz has operated around the world, our partnership is poised to drive the innovations that will shape our industry and benefit our clients,” said Keyvan Peymani, head of digital strategy at ICM. Peymani joined ICM from Warner Bros. in June to launch a new division at the agency that will focus more on making investments in digital ventures.