Pic will be one of first under new revenue-sharing agreement
Imax and Lionsgate have announced that Lionsgate’s “The Hunger Games” will be released in China in 67 Imax digital theaters in June.The studio had announced May 5 that it had been cleared by the Chinese government to release the film in China in both dubbed and subtitled prints by China Film Group Corp. in conjunction with Huaxia Film Distribution Co., with assistance from Lionsgate’s promotional partner in the region Talent Intl. Lionsgate has not disclosed how many other screens will be included in the nationwide Chinese release of “Hunger Games.” Pic has already grossed nearly $400 million at the North American box office, and it is approaching $650 million worldwide. ” ‘The Hunger Games’ launch in China underscores the franchise’s continued emergence as a truly global phenomenon, and we’re delighted to extend our successful partnership with Imax around the globe to offer moviegoers in China a unique, world-class experience,” said Lionsgate Motion Picture Group co-chairs Patrick Wachsberger and Rob Friedman. The studio noted that “The Hunger Games” will be one of the first Hollywood studio films to be released in China under February’s revenue-sharing agreement allowing Western distributors to collect up to 25% of receipts. Lionsgate had told Wall Street analysts in November that the film was expected to be released in China, but government approval was not finalized until very recently. Recent numbers out of China have been sensational for the 3D reissue of “Titanic,” Universal’s “Battleship” and “The Avengers.” Lionsgate has recently taken several steps to tap the Chinese market. In February it announced that Celestial Tiger Entertainment had inked content deals with local VOD platforms for film and TV content, including “Mad Men,” “Reservoir Dogs” and “Monster’s Ball,” with the aim of penetrating China’s fast-growing VOD market.
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