Overseas services approaches first birthday

Hulu has struck a pair of deals to license library content for Hulu Japan from HBO and AMC including “Sex and the City” and “Mad Men,” the streaming service announced Thursday.

The announcement was made on Hulu’s corporate blog, which described the growth of the business as it approaches its one-year anniversary though didn’t specify how many subscribers it has. It is the only overseas market where Hulu is active, and one where rivals Netflix and Amazon Instant Video are not.

“Our service has clearly struck a chord with Japanese consumers, and we are excited about adding more great content and additional distribution partners to further increase its appeal,” said Johannes Larcher, senior VP international at Hulu, in the blog post.

Other HBO series included in the deal: “The Sopranos,” “Entourage,” and “Band of Brothers.” “Mad Men,” which was acquired via distributor Pony Canyon, will be restricted to the first three seasons.

Among other growth highlights: Hulu is available on 29 million devices in Japan, where the service rolled out a national ad campaign in the second quarter.

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