H’w’d Walk of Fame developing mobile app

Pacts with MediaMine to showcase news, photos, games

The Hollywood Walk of Fame has jumped on the virtual bandwagon: The Hollywood Chamber of Commerce, which oversees the star-lined walkway, is partnering with MediaMine to develop a Walk of Fame app for the Internet as well as mobile and tablet devices.

The app — reportedly available for download next summer — will offer geo-location technology and social sharing features, as well as serving as “a personal digital docent.”

MediaMine, a digital media asset management company, will curate the Chamber of Commerce’s collection of vintage Hollywood content into a usable app for travelers “that is part tour guide, part scavenger hunt, part game and part local services provider.” Features will include customized itineraries; a library of historic news, videos, photos and letters; entertainment, dining and shopping options; and a game dubbed “The Walk of Fame’s Trivia Challenge and Scavenger Hunt.”

MediaMine will utilize its Digital Docent technology as the underlying platform for the Walk of Fame app.

“MediaMine has devised an app that will marry today’s technology with the heritage contained in our library that, until now, was inaccessible by the public,” said Hollywood Chamber prexy Leron Gubler.

“Our goal is to take underserviced collections and discover the value and legacy to be shared on today’s new media platforms and transmedia environments,” adds MediaMine co-founder and prez Barry Snyder.

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