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E! webcast boosts brand revamp

'Live From E!' launches with daily airings

In conjunction with E!’s global brand revamp, the net has launched a new daily webcast, “Live From E!”

Exclusive to E! Online, the webcast will feature network talent and special celeb guests chatting about news, trends and topics du jour. Viewers will be able to interact with the “Live From E!” broadcast in real time via social media sites like Twitter and Facebook.

“This venture is meant to be an opportunity to get inside the walls of E! where conversations are happening,” John Najarian, exec VP of E!’s digital properties, told Variety. “It’s a continued press for us to be the pulse of pop culture.”

The webcast has a loose guest format as of now, though its debut Monday features Jason Kennedy, Ken Baker and Melanie Bromley. Launch complements not only the brand’s image refresh, but also the debut of a redesigned website. Longtime gossip columnist Ted Casablanca posted his final “Awful Truth” column on Thursday.

“Live From E!” airs online Monday-Friday at 9:30 a.m. PT.

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