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Dolby partners for HD 3D, smartphone audio

Phillips, Encoding.com intro new technologies

Dolby has collaborated with two companies to expand its reach into evolving media technologies. The company partnered with Phillips to create a 3D HD format that brings full HD 3D to glasses-free 3D devices. Dolby also worked with Encoding.com to bring high-quality audio to smartphones, tablets, PCs and a variety of other devices.

Dolby 3D, which will be demonstrated at this year’s NAB Show, is the technology developed by Dolby and Philips. It’s the product of 18 months of research and development at Dolby and ten years of development at Philips.

“It’s intended to be a one-stop solution for any customer who wants the very best glasses-free 3D experience on the devices they bring to market,” said Roland Vlaicu, senior director of broadcast video ecosystems for Dolby. “The code is display agnostic so you’re not locked into one thing or another.”

The technology is designed with both content owners and broadcast operators in mind. Dolby 3D enables a 3D HD format that includes tools for 3D content creation and real-time 3D content conversion.

Dolby and Encoding.com have worked together to combine Dolby Digital Plus with Encoding.com’s cloud-based video platform. Dolby Digital Plus makes it possible to deliver high-quality audio to a broad range of viewing devices such as smartphones and tablets. The technology can accommodate a variety of distribution workflows including video-on-demand and broadcast and is intended to bring a genuine “TV Everywhere” experience to any device used by a viewer.

“With the number of devices being used for viewing, there’s not going to be any shortage of longform video entertainment that requires transcoding,” said Jeff Malkin, president of Encoding.com. “And Dolby fits perfectly into the ‘TV Everywhere’ initiative because they’re known for the absolute best sound.”

Dolby Digital Plus was created with a broad span of uses in mind.

“This is a very flexible codec that can scale down as the bandwidth becomes more constrained, which makes it ideal for mobile devices and digital downloads so we’re able to meet those needs,” said Craig Knudsen, director of strategic partnerships with e-media business group at Dolby.

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