Digital outreach among top cablers

Showman of the Year 2012: A+E Networks

Social media is playing an important role in A+E Networks’ digital reach.

Nearly 22 million unique visitors engage with the company’s digital brands, including 6.4 million on There’s also History’s Facebook page, which highlights the network’s programming and engages the 11 million fans who visit. That puts it in the top three of all cable networks.

On the gaming front, series History skeins “Pawn Stars,” “Storage Wars,” as well as Lifetime’s “Top Shot” all draw users looking for an alternative experience that helps bring the shows to life.

Those looking for stories on motherhood come to, which consists of more than 100 blogs run by real moms. The femme-skewing cabler draws more than 3.6 million monthly users to its site.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety