Digital brands team for own upfronts

Googgle, Hulu, Yahoo set NewFronts for mid-April

A group of leading brands in the digital content space are taking a page from the TV industry and hosting a series of presentations to advertisers inspired by the upfronts.

Google, Hulu, AOL, Yahoo, Microsoft and Digitas are the inaugural partners behind the Digital Content NewFronts, a two-week showcase scheduled to begin in mid-April in Manhattan. By situating themselves in Madison Avenue’s backyard just weeks before the broadcast networks unveil their fall schedules, these companies hope to lure more of the ad dollars going to their TV counterparts.

The NewFronts kick off April 19 with Hulu and conclude May 2 with Google/YouTube. Additional participating companies are expected to be announced in the coming weeks.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety