Digital push, mini-mag tout comicbook titles, Cartoon Net block

Hoping to increase demand for its comicbooks with younger readers, DC Entertainment is launching a mobile app built around its DC Nation programming block on Cartoon Network and will publish new monthly kids mag “DC Nation Super Spectacular,” starting in May.

Realizing it needs to get kids used to reading digital comicbooks in order to grow that side of the biz and appeal to the younger set as it stares at more mobile screens, DC’s new app will offer first issues of “Batman Adventures #1,” “Superman Adventures #1″ and “Tiny Titans #1″ for free, and the first six installments of the “DC Nation Secret Files,” an encyclopedia of comicbook company’s characters.

Separately, a monthly DC Nation “mini-mag” will highlight the latest happenings on the Cartoon Network TV programming block, giving the hourlong lineup, which bowed in February, its own promo push. Additionally, more than 100 DC Comics titles will be available for 99 cents, including “Supergirl: Cosmic Adventures in the 8th Grade.”

Next month, the 64-page “DC Nation Super Spectacular” magazine will be sold on newsstands, offering kids a collection of new comics based on DC Nation shows including “Young Justice” and “Green Lantern: The Animated Series.” Pub also will include exclusive versions of content, including special versions of “DC Nation Secret Files.”

Magazine is sponsored by Warner Bros. Interactive’s upcoming game “Lego Batman 2: DC Super Heroes,” which will offer up game codes to readers, creating yet another synergistic opportunity for DC and WB’s divisions.

“DC Nation has already proven to be an extremely popular kids’ franchise,” said Hank Kanalz, senior VP of digital, DC Entertainment. “The new app and magazine will extend DC Nation’s reach while also delivering fresh content to core fans of the TV programming block.”

Since its launch, the DC Nation block has improved Cartoon Network’s season-to-date ratings by 32% with boys 6-11. It’s also tops with male teens in the time period.

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