Vevo alum Fred Santarpia to spearhead digital channels, distribution

Conde Nast Entertainment Group has hired Fred Santarpia as executive VP and chief digital officer.

Formerly general manager of Vevo, where he was one of the founding partners, Santarpia will oversee CNEG’s digital channel business and video distribution strategy across platforms. He joins the company next month.

Santarpia is the latest hire for Dawn Ostroff, who joined the magazine giant to launch a new production unit last October after a long career overseeing top TV brands including the CW and Lifetime.

“Fred was a key executive and played an instrumental role in building Vevo, one of the most successful and groundbreaking digital businesses,” said Ostroff. “His knowledge and expertise will be extraordinary assets as we build and extend our iconic brands onto various digital platforms.”

Santarpia’s hire comes on the heels of key appointments Ostroff made in April including Jeremy Steckler, formerly exec veep of production at Imagine, to develop and acquire film projects in his role as exec veep of motion pictures. She also tapped former Sundance Channel programmer Michael Klein as exec veep of alternative programming.

Santarpia hails from the music industry, having spent seven years at Universal Music Group beginning in 2002.

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