Clear Channel Radio, the nation’s largest radio broadcaster, is rebranding itself and yanking the “radio” from its name — a word that for many years has relegated companies to the status of poor relations amid the broader showbiz landscape.
The new Clear Channel Media and Entertainment said the name change better reflects the evolution of its business, although the core will remain its approximately 850 stations.
Bob Pittman, CEO of parent company Clear Channel, said the radio group has been expanding into new areas. It delivers music, news, talk, sports and other content to auds across multiple platforms that include: broadcast stations; online, HD digital radio channels; satellite; smartphones; iPads and other tablets; in-vehicle entertainment and navigation systems; and via live events.
”Over the last few years, I’ve watched as Clear Channel Radio has pushed beyond the traditional boundaries of radio to reach more Americans every month than any other media company,” said Pittman. ”We are taking our brands and content wherever our listeners expect to find it.”
But “radio is both our history and the foundation upon which we will grow our company moving forward. That will not change,” said John Hogan, CEO of Clear Channel Media and Entertainment.
Clear Channel said it has 238 million monthly users in the U.S. and Canada. Its Premiere Radio Networks creates and distributes content to 5,000 stations. Katz Media Group is one of the nation’s leading media sales rep firm in the U.S. for radio and TV stations.
Its new iHeartRadio service offers access to more than 800 live broadcast and digital-only radio stations, and user-created custom stations. Other businesses include Total Traffic Network, and RCS, which provides scheduling and broadcast software for radio, Internet and television station.