Aggregate joins NATA, Cinema Buying Group to convert 3,000 screens to digital
Digital aggregate Cinedigm has partnered with the National Assn. of Theater Owners and the org’s Cinema Buying Group to convert more than 3,000 independent CGB screens to digital.Cinedigm is the digital cinema partner for CBG, a buying program for NATO’s independent theatre operators in the U.S. and Canada. “NATO and the CBG congratulate Cinedigm on the momentous 3,000 screen milestone,” said NATO prexy John Fithian. “Cinedigm’s efforts and leadership have brought all the benefits of digital cinema to the local communities these theatres serve and we are tremendously proud of the outcome.” The industry’s conversion to digital — a favorite cause for Fithian for some time — has been a costly endeavor for smaller theater chains, though costs to deploy the new technology are covered primarily through the payment of virtual print fees from studios to implementation companies like Cinedigm. To date, Cinedigm has signed 180 Cinema Buying Group exhibitors representing roughly 3,000 screens. The company already has converted CBG theaters throughout 19 U.S. States, as well as British Columbia, Quebec and Newfoundland in Canada.
Follow @Variety on Twitter for breaking news, reviews and more