You will be redirected back to your article in seconds

Changes coming to LED TVs?

While LED TVs provide a brighter (and arguably better) picture than their LCD counterparts, consumers aren’t embracing them at a pace the industry or analysts have been expecting. Led-tv

That’s likely to result in some changes to the sets – and they don’t sound especially encouraging. NPD reports set makers are reducing the number of LEDs per TV set which will lower brightness and veer away from the slim designs and picture quality that have helped LED backlit sets.

“LED penetration in LCD TV was 7 points lower than our forecast a year ago, mainly due to high LED premiums,” said Yoshio Tamura, senior vice president at NPD DisplaySearch. “The premium for a LED backlight in a 32″ LCD TV was 42 percent in Q4’11, although it had been expected to fall to 27 percent. Therefore, TV makers are changing their strategies on direct LED-backlit TV. Instead of high picture quality, set makers have chosen low-power consumption with a corresponding lower price as selling points for this new type of LED-backlit TV. This will increase its competitiveness with CCFL-backlit LCD TV and even CRT TV.”

While sales are the ultimate goal, the trend is a disappointing one for videophiles. NPD did not cite any specific manufacturers in its report, but edge-lit LED TVs are much less dynamic than their backlit cousins. 

More Digital

  • Snapchat logos

    Snap Lays Off Recruiters as It Prepares for Slower Hiring (Report)

    While LED TVs provide a brighter (and arguably better) picture than their LCD counterparts, consumers aren’t embracing them at a pace the industry or analysts have been expecting. That’s likely to result in some changes to the sets – and they don’t sound especially encouraging. NPD reports set makers are reducing the number of LEDs […]

  • Lockhart_Steele

    Vox Media Editorial Director Lockhart Steele Fired for Sexual Harassment

    While LED TVs provide a brighter (and arguably better) picture than their LCD counterparts, consumers aren’t embracing them at a pace the industry or analysts have been expecting. That’s likely to result in some changes to the sets – and they don’t sound especially encouraging. NPD reports set makers are reducing the number of LEDs […]

  • Chelsea Handler Netflix trailer

    'Chelsea' Proves Netflix Can't Always Beat TV at Its Own Game (Opinion)

    While LED TVs provide a brighter (and arguably better) picture than their LCD counterparts, consumers aren’t embracing them at a pace the industry or analysts have been expecting. That’s likely to result in some changes to the sets – and they don’t sound especially encouraging. NPD reports set makers are reducing the number of LEDs […]

  • Twitter outage

    Twitter to Ban Groups Promoting Violence, Hate Symbols

    While LED TVs provide a brighter (and arguably better) picture than their LCD counterparts, consumers aren’t embracing them at a pace the industry or analysts have been expecting. That’s likely to result in some changes to the sets – and they don’t sound especially encouraging. NPD reports set makers are reducing the number of LEDs […]

  • Echo Fox - Yankees - esports

    New York Yankees Invest in eSports Holding Firm Backed by Ex-NBA Star Rick Fox

    While LED TVs provide a brighter (and arguably better) picture than their LCD counterparts, consumers aren’t embracing them at a pace the industry or analysts have been expecting. That’s likely to result in some changes to the sets – and they don’t sound especially encouraging. NPD reports set makers are reducing the number of LEDs […]

  • Thomas and Friends- Big World! Big

    International Newswire: Mipcom Sees First Signs of Peak TV Animation

    While LED TVs provide a brighter (and arguably better) picture than their LCD counterparts, consumers aren’t embracing them at a pace the industry or analysts have been expecting. That’s likely to result in some changes to the sets – and they don’t sound especially encouraging. NPD reports set makers are reducing the number of LEDs […]

  • The Walking Dead 360 Experience: Negan

    'Walking Dead' Claws Deeper Into VR in AMC's New Virtual-Reality App

    While LED TVs provide a brighter (and arguably better) picture than their LCD counterparts, consumers aren’t embracing them at a pace the industry or analysts have been expecting. That’s likely to result in some changes to the sets – and they don’t sound especially encouraging. NPD reports set makers are reducing the number of LEDs […]

More From Our Brands

Access exclusive content