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CD Baby pacts with Alliance Ent.

Wholesaler to distribute online retailer's catalog online and in stores

Online retailer CD Baby has pacted with giant wholesaler Alliance Entertainment to place its vast independent music catalog at all major Web and brick-and-mortar outlets.

Deal will initially see Alliance taking more than 5,000 CD Baby titles – mostly fare produced by small indie labels and artist-run imprints – to music chains, big-box stores and online operations like iTunes, Amazon, Google Music and Spotify.

Founded in 1997 and based in Portland, CD Baby boasts a catalog of some 360,000 titles, which it distributes both physically and digitally. Coral Springs, Fla.-based Alliance is the nation’s biggest one-stop.

CD Baby president Brian Felsen said in a statement, “It’s more important than ever that an artist’s music be made available through every possible channel — social sharing, download, streaming, direct fulfillment and physical retail; you just never know how a new fan will first encounter your music, or how they prefer to purchase music. That’s why CD Baby’s partnership with Alliance will be incredibly helpful for independent artists.”

Alliance president Mike Davis said, “CD Baby’s excellent services and customer support have helped them build a huge amount of trust with the artist community; Alliance strives to forge online and brick & mortar retail partnerships with companies that exhibit this level of service and trust. We’re extremely happy to partner with CD Baby on what will be a quality end-to-end experience.”

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