Activision’s ‘Call of Duty: Black Ops II’ Crosses $1 Billion Sales Mark

Call of Duty Black Ops II

Latest 'Call of Duty' videogame sets record for military franchise

Activision’s “Call of Duty: Black Ops II” crossed the $1 billion sales mark 15 days after the videogame’s release, setting a record for the military franchise and the gaming industry.

Last year’s installment, “Call of Duty: Modern Warfare 3,” reached the milestone in its 16th day.

While there’s a significant price difference between a movie ticket and a game, the videogames biz still likes to compare sales of its titles to that of blockbuster films, and Activision noted that “Avatar” hit the $1 billion mark in 17 days.

“The release of ‘Call of Duty’ has been one of the most significant entertainment events of each of the last six years,” said Activision Blizzard CEO Bobby Kotick. “Since ‘Call of Duty’ was launched, cumulative franchise revenues from players around the world are greater than current worldwide box office receipts to date for the top 10 grossing films of 2012 combined. Life-to-date sales for the ‘Call of Duty’ franchise have exceeded worldwide theatrical box office receipts for ‘Harry Potter’ and ‘Star Wars,’ the two most successful movie franchises of all time.”

Game, produced by Treyarch, is available on Xbox 360, PlayStation 3 and Wii U consoles, as well as for PC, helping boost sales from the various platforms. “Black Ops II” generated $500 million in sales in its first day of release.

Microsoft’s “Halo 4,” also a strong seller, earning $220 million in its first day of sales, is exclusive to the Xbox 360.

In its sales announcement, Activision also said gamers have logged more than 150 million hours playing “Black Ops II” on the Xbox Live and PlayStation Networks since it was released Nov. 13.

Looking to the future of the “Call of Duty” franchise, Eric Hirshberg, CEO of Activision Publishing, said, “We need to continue to bring fresh ideas and new innovations to the table every time, while always staying true to what people fell in love with in the first place. That’s what we did with ‘Call of Duty: Black Ops II,’ and that’s what we intend to keep on doing.”

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