Lifestyle shorties will run on MadeMan.com
BBC Worldwide Prods. and Break Media will bow Web series “Behind the Lights” today on MadeMan.com, hosted by Andrew Santino of MTV’s “Punk’d.”
The six-episode lifestyle series offers a behind-the-scenes look at the most coveted jobs in professional and collegiate sports, such as general manager, caddy, groundskeeper, and crew chief, with each installment playing out over five minutes.
Break Media focuses on creating and distribbing male-targeted content for the Web and reaches more than 200 million people through its video and editorial content. Its MadeMan.com is a lifestyle site exploring topics like gear, food, style and health.
Kent Walls and Erick Peyton are exec producing “Behind the Lights,” shepherded by BBC Worldwide Prods.’ VP of business development and digital’s Dan Tischler and Break Media’s senior VP of entertainment development Greg Siegel.
Los Angeles-based BBC Worldwide Prods., headed by Jane Tranter, is one of five core businesses under BBC Worldwide America, the U.S. arm of BBC Worldwide, the commercial wing of the British pubcaster. Its credits include ABC’s “Dancing With the Stars,” History Channel’s “Top Gear,” the CW’s “Breaking Pointe” and the upcoming “Da Vinci’s Demons” for Starz.