Tech giant sold 26.9 million iPhones in last quarter
Apple reported record fiscal fourth-quarter revenue and profit Thursday, as the company sold 26.9 million iPhones during the period.The tech giant generated $36 billion in sales and nearly $8.2 billion in profit for the quarter, that ended Sept. 29. That compares to $28 billion in revenue and $6.6 billion in profit during the same period a year ago. Forecasting the typically busy holiday shopping season, Apple expects to generate $52 billion in revenue next quarter. Apple’s iPhone sales during the fourth quarter was up 58% over the same frame last year. The fifth version of the device launched at the end of the fourth quarter. “Customers have responded tremendously to the iPhone 5,” Apple CFO Peter Oppenheimer said. “Demand continues to outstrip supply, and we’re working very hard to get more into customer hands as quickly as possible.” Apple also moved 14 million iPads during the period, up another 26% and besting company expectations, while Mac sales were up 1% to 4.9 million units, a September record for the company. IPod sales weren’t as rosy, however, off 19%, as 5.3 million units moved out of stores. But much of that is being attributed to redesigned iPods rolling out to retailers this holiday. The iPod Touch repped half of all iPods sold. International sales accounted for 60% of Apple’s revenue, signaling more screens and potential distribution platforms for Hollywood product in overseas territories and a growing new revenue stream for content owners. That’s especially going to be the case after Apple unveiled its new iPad Mini on Tuesday to compete with smaller tablets from rival companies, like Amazon with its popular Kindle Fire. Tapping into the potential revenue opportunity for content creators, Apple’s iTunes store generated $2.1 billion in sales during the quarter. Company generated record sales from app, collecting $6.5 billion in payments. Altogether, it’s sold 125 million iPhones during the year and another 58 million iPads. “We’re very proud to end a fantastic fiscal year with record September quarter results,” said Tim Cook, Apple’s CEO. “We’re entering this holiday season with the best iPhone, iPad, Mac and iPod products ever, and we remain very confident in our new product pipeline.” Apple’s stock was off 1% Thursday to close at $609.54, far from the $700 peak it reached in mid-September.
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