Retailer to offer more than 2,000 titles as on-demand discs

Amazon has launched a “Never Before on DVD” store, in collaboration with the major studios, to sell films and TV shows that are only replicated on disc when ordered.

The retailer is using CreateSpace’s DVD-on-demand service to fulfill the orders.

Offering is similar to a service Warner Bros. launched to sell DVDs of catalog titles it doesn’t offer through traditional retailers — and is seen as a way for studios to generate more revenue from their libraries without having to produce large numbers of discs for content that don’t see much demand.

Amazon is offering more than 2,000 titles from the homevid divisions of Disney, Sony, Warner Bros., Lionsgate, Universal and 20th Century Fox. It will also offer up films from MGM, and CBS Networks, MTV and Nickelodeon are offering TV shows.

All titles will be available only on DVD. Many of them are already available through Amazon’s Instant Video service.

Disney will offer up pics such as 1963’s “The Waltz King,” 1978’s “Child of Glass,” 1986’s “The Leftovers” and TV pilot “Beyond Witch Mountain.”

Others include the “Tarzan” and “The Real Adventures of Johnny Quest” TV series and “The Sky’s the Limit” from Warner Bros., MGM’s 1950s drama “The Big Night” and more recent “Cool Blue” and Fox’s “Rings on Her Fingers” and “The Raid.” Sony will sell the fifth season of “Rules of Engagement,” providing the studio with an additional syndie outlet.

“The Never Before on DVD store is a great place for fans to discover thousands of films and television series they’ve been waiting for on DVD,” said Brad Beale, director of digital video content acquisition for Amazon. “In addition to being available on DVD, many titles are available digitally to enjoy right away through Amazon Instant Video and Prime Instant Video. We will continue working to bring our customers even more great video content on DVD as well as digitally.”

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