Amazon beefs up cloud player

Scan-and-match function to boost competitiveness with Apple

Hoping to improve its game in an ongoing tussle with Apple for online music supremacy, Amazon has updated its cloud player with scan-and-match technology.

The upgraded Amazon Cloud Player will now instantly duplicate and store users’ music collections. As originally configured when Amazon launched its storage system in March 2011, users had to upload music files one at a time.

Amazon’s music sales and storage systems have faced some criticism for clunkiness in comparison to the relatively seamless offerings of Apple’s iTunes Match, launched last November.

The improved Amazon system is the result of newly secured licensing agreements with Sony Music Entertainment, EMI Music, Universal Music Group, Warner Music Group and more than 150 indie distributors, aggregators and publishers.

Amazon Cloud Player automatically saves purchases from Amazon’s MP3 store, and scans and matches customers’ iTunes and Window Media Player libraries (upgraded to 256 kbps audio).

The new player is compatible with a host of other devices, including Kindle Fire, iPhone, iPod Touch and Android handsets.

Amazon Cloud Player is available in a free tier (good for storage of all MP3s bought from Amazon and an additional 250 songs) and a premium tier (which allows users to import and store up to 250,000 songs for an annual fee of $24.99). The iTunes Match service sports the same price.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading