LONDON — U.K. super indie All3Media is to bow a video-on-demand service featuring such shows as “Skins” and “Shameless” in the U.S. and the U.K., with the likelihood that other countries will follow.
Shingle claims it is the first U.K. indie to offer content direct to users.
A launch is planned within the next six to eight weeks in the U.S., branded “Best of British TV,” using an app on Internet-connected Samsung and LG smart TVs.
In Blighty All3 will unveil its VOD app on Samsung TVs in the next three weeks, with LG TV sets to follow later this spring.
All3’s commercial director Andy Taylor said the app would test various pricing models in the U.K. from 49p (75c) and 99p ($1.50) per episode, with prices dropping during special weekend promos.
Initially, some 250 hours will be available on both sides of the Atlantic.
Other markets might follow depending how the U.K. and U.S. services perform, and there is the potential to expand beyond connected TVs to mobile and games devices.
Taylor said, “Our primary business will continue to be licensing programs to international broadcasters and video-on-demand partners such as Netflix, Hulu and LoveFilm.
“The new All3Media app, however, will allow us to experiment with different payment models, to continue to get closer to our viewers and to experiment offering our content in a range of territories.
“It is estimated that there will be 500 million connected TVs in the world in 2015 so now seems like a good time to experiment and learn about consumer behavior.”