Aframe extends footprint to North America

Cloud video prod'n platform adds Boston, N.Y. and L.A. ops

Cloud video production platform Aframe has launched a North American branch, with operations in Boston, New York and Los Angeles.

Mark Overington, a founding member of the Avid Technology team and the company’s former head of marketing, will serve as president of Aframe North America.

The company’s current clients include MTV, Shine Group and the BBC.

London-based company is expanding services with the help of $7 million in venture capital from Octopus Investments and Eden Ventures as well as participation from previous investor Northstar Ventures. New branch of the company will launch April 16.

“We wanted to create cloud services for video production that would be as easy to use as Facebook so our interface would eliminate a long training period or ramp-up,” said Aframe co-founder David Peto. “The idea was that the technology shouldn’t get in the way of the talent.”

Aframe also provides a tagging service or provides users a timecode tagging tool for their own use and will store uncompressed raw footage — not proxies or intermediaries — for later use and collaboration.

“The tagging service has made us very popular with reality show production because of volume of footage they take and need to log in order to put their shows together,” said Overington. “We take a lot of that pressure off of them and then provide them with a searchable database of what’s been shot.”

Aframe is available as a free personal account while professional accounts start at $99 a month per user and enterprise accounts begin at $249 a month per user.

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