You will be redirected back to your article in seconds

Psy: Making ‘Gangnam’ stylish the world over

Comedy Impact Report 2012: Online - Psy

From flash mobs to world leaders, there doesn’t seem to be anyone left on earth who hasn’t been infected by quirky Korean pop star Psy’s “Gangnam Style.”

Riding high as the second most- watched video on YouTube (with more than 660 million views and counting), the song — a parody tribute to an upscale neighborhood in Seoul — has now topped the charts in more than 30 countries, selling upward of 2 million copies in the U.S. alone.

But Gangnam’s galloping dance style is not merely this year’s “Macarena,” insists music producer Scooter Braun, who discovered Justin Bieber on YouTube. Braun recently signed the K Pop star to his Schoolboy Records and plans to release another single followed by an album in March.

“The crowds you are seeing are not for a one-hit wonder,” Braun says, pointing out that Psy is well-established in his native South Korea, where the singer had released six albums during his 12-year career. “There are a lot of people with big songs, but no one comes out to see them. Psy is a legit live performer. He is not done having fun. There will be more songs and more ridiculous dances.”

More Scene

  • Will and Grace Tribeca TV Festival

    'Will & Grace' Star Wants Revival to Be as 'Progressive and Offensive' as Possible

    From flash mobs to world leaders, there doesn’t seem to be anyone left on earth who hasn’t been infected by quirky Korean pop star Psy’s “Gangnam Style.” Riding high as the second most- watched video on YouTube (with more than 660 million views and counting), the song — a parody tribute to an upscale neighborhood […]

  • The Environmental Media Association Awards

    Russell Simmons Speaks Up for Animal Rights at EMA Awards

    From flash mobs to world leaders, there doesn’t seem to be anyone left on earth who hasn’t been infected by quirky Korean pop star Psy’s “Gangnam Style.” Riding high as the second most- watched video on YouTube (with more than 660 million views and counting), the song — a parody tribute to an upscale neighborhood […]

  • Dinner With Schmucks

    Jeff Dunham's Growing Empire Looks Forward

    From flash mobs to world leaders, there doesn’t seem to be anyone left on earth who hasn’t been infected by quirky Korean pop star Psy’s “Gangnam Style.” Riding high as the second most- watched video on YouTube (with more than 660 million views and counting), the song — a parody tribute to an upscale neighborhood […]

  • Jeff Dunham Hollywood Walk of Fame

    Walk of Fame Honoree Jeff Dunham Opens Up About His Constant Reinvention

    From flash mobs to world leaders, there doesn’t seem to be anyone left on earth who hasn’t been infected by quirky Korean pop star Psy’s “Gangnam Style.” Riding high as the second most- watched video on YouTube (with more than 660 million views and counting), the song — a parody tribute to an upscale neighborhood […]

  • Jeff Dunham ESPN

    Ventriloquist Jeff Dunham on Using Technology in a Traditional World

    From flash mobs to world leaders, there doesn’t seem to be anyone left on earth who hasn’t been infected by quirky Korean pop star Psy’s “Gangnam Style.” Riding high as the second most- watched video on YouTube (with more than 660 million views and counting), the song — a parody tribute to an upscale neighborhood […]

  • American Beauty Star

    Lifetime Banks on Buzzy Beauty Industry for Next Reality Competition Series

    From flash mobs to world leaders, there doesn’t seem to be anyone left on earth who hasn’t been infected by quirky Korean pop star Psy’s “Gangnam Style.” Riding high as the second most- watched video on YouTube (with more than 660 million views and counting), the song — a parody tribute to an upscale neighborhood […]

More From Our Brands