Hardwick: Cross-platform comic caters to nerd herd

Comedy Impact Report 2012: Online - Chris Hardwick

Chris Hardwick wasn’t getting the kind of work he wanted in 2010, so he made a bold gamble: Rather than desperately seek out audiences, he’d let them come to him.

He launched the “Nerdist” podcast, a celebration of nerd culture and those passionate about it, which now attracts 4.5 million downloads a month. Hardwick’s online venture spawned a robust website, podcast network, BBC television show, live performance space at West Hollywood’s Meltdown Comics and YouTube channel.

Hardwick describes Nerdist’s disparate products as “a bunch of content that doesn’t cannibalize one another,” which collectively inspired Legendary Pictures to acquire the company — and its 15 million-plus following — in June. Now Hardwick helms what’s been dubbed Nerdist Industries alongside GeekChicDaily’s Peter Levin, a business model Hardwicke says was born organically out of the creative side of things. “Our mandate at Nerdist is that we only get involved with nice people around things that we love,” he says. “We have the luxury of being in the demographic that we’re programming for.”

Meanwhile, Hardwick’s standup career is taking off. He recently released his hourlong Comedy Central special “Mandroid,” and he continues to tour whenever he has a free moment.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety