Mary Daily, president and chief marketing officer of worldwide marketing for 20th Century Fox Home Entertainment

Women's Impact Report 2012: Executives

Daily was promoted to her post in February after overseeing marketing for North America. She’s been instrumental in growing Hollywood’s Blu-ray and digital businesses, and made “Avatar” the top-selling Blu-ray of all time. She’s also successfully launched “Rio,” pairing the toon with “Angry Birds” to give it a big promo push. In fact, Daily has been treating homevid releases like the “Star Wars” sets, “X-Men: First Class” and “Rise of the Planet of the Apes” just as the studio does with theaterical releases, finding partners like ESPN and Cartoon Network, as well as consumer brands to promote homevid titles. She has most recently been involved in Fox’s Digital HD digital download initiative.

What we need to know: “We get to be the custodians of the library. We work very very closely with filmmakers and pay a lot of due respect, care and attention to their movies because our window is where the movies live forever.”

Words of wisdom: “I look for people who display equal parts creative approach and commercial approach because even if you’re in a role where you’re 100% creative, you always have to have an eye toward the commercial.”

Smartphone on vacation?: “I do, sadly, and my tablet and my laptop.”

Work week: “When you’re working in a global business you’re never really off the clock. I would rather check in and make sure that everything’s running smoothly than deal with a crisis.”

Life-work balance: “I always go to the cinema, I go to a lot of music concerts and I’m a voracious reader.”

Charitable passions: “Any charities around cancer.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading