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Andy Forssell, senior VP of content, Hulu

Dealmakers Impact Report 2012: Disrupters

Hulu is closing out 2012 on a high note, thanks to Forssell’s multi-year licensing deal with CBS to bring its TV library to the Hulu Plus subscription service starting in January. “This is in addition to the more than 400 other content partners from whom we offer current and classic TV programming on Hulu and Hulu Plus,” says Forssell, who has amped up the number of such relationships from just two in 2007 — and led the charge into original programming with content such as Kevin Smith’s “Spoilers” and the travel show “Up to Speed.” He’s also brought exclusives from overseas, such as Israel’s “Prisoners of War,” upon which “Homeland” is based; the U.K.’s “Rev”; and BBC co-prod “The Thick of It.” In October, Forssell expanded Hulu’s partnership with Viacom by wrapping a deal for Nickelodeon’s current programming on Hulu Plus without advertising 21 days after air and broadened Hulu Latino to include content from Viacom’s Tr3s.

Outside the office: Hiking, traveling and spending time with his three kids.

Top cause: Save the Children

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