Sesame Street to Obama Campaign: Take Down Big Bird Ad

Updated

The Obama campaign unveiled a sarcastic new ad today taking on Mitt Romney’s priority to cut federal funding of PBS, but the Sesame Workshop is none too pleased.

“Sesame Workshop is a nonpartisan, nonprofit organization and we do not
endorse candidates or participate in political campaigns.” it said in a statement. “We have
approved no campaign ads, and as is our general practice, have requested
that the ad be taken down.”

“Mitt Romney, taking on our enemies no matter where they nest,” the ad says.

Update: An Obama campaign official says, “We have received and are reviewing their concerns.”

Question: Are President Obama’s Big Bird lines a longterm strategy, effective in polling, or just something that makes the campaign look snarky?

Update: Campaign spokeswoman Jen Psaki told reporters that, despite Romney’s charge that Obama is descending into trivial matters, “there’s a strong grassroots outcry over attacks on Big Bird. This is something that mothers across the country are alarmed about and we’re tapping into that.”

“The larger point here is that this is about priorities and choices,” she said. “And when your first offering for your plans to bring down the deficit is a combination of a $5 trillion tax cut for millionaires and billionaires and cutting funding to Big Bird, it’s hard to take your plan seriously.”

She said that the spot will be shown on cable outlets — comedy channels in particular.

The ad is below.

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