“When I thought about how big a message our shows might be sending, it
didn’t even begin to compare with the shows that might be preceding us:
‘The Beverly Hillbillies’ and ‘Green Acres,’ all those shows. There were no social problems. There was no race issue. There
wasn’t a bad economy. There was nothing worse than ‘The roast is ruined,
and the boss is coming to dinner.’ Well, what a giant message that was.
‘America, we have problems, but we have a bunch of happy families,
largely white, so chuckle.'”
—Norman Lear, on how political “All in the Family” and other sitcoms of the 70s were compared to those in the previous decade. He and Alan Alda are being honored with International Emmy Awards. My story here.