Parents Org Calls for NFL, NBA to Stop Ads for Violent Video Games

Common Sense Media, an advocacy org for parents and media content, is calling on the NBA and NFL to stop featuring advertising for violent videogames during event telecasts.

James Steyer, CEO and founder of Common Sense Media, sent letters to NBA commissioner David Stern and NFL commisioner Roger Goodell, calling for a moratorium on such games.

“We believe that you make many decisions to protect the
image of the league, but that you are badly failing your fans in a critical
area: the way the league perpetuates a culture of violence by allowing
advertisers to air inappropriate ads for ultraviolent and sexually violent video
games during NFL programming,” Steyer wrote in his letter to Goodell. “In light of the recent tragedy in Newtown, Conn.,
we are asking you to enact a moratorium on ads for ultraviolent or sexually
violent video games during your programming for the rest of the season.”

He added, “We understand that many of your fans may be video game
enthusiasts, but we also understand that many of your fans are 6 or 7 years old,
including at least one of the victims of last week’s tragedy. Violent video
games – and the ads that promote them – are simply inappropriate for young
kids, and the NFL should take a stand by removing these ads from games when
families and kids are watching, especially at such a sensitive time in our
country’s mindset.”

Letters also went out to the heads of all of the networks that air games, including NBC, FOX, CBS, TBS, and ESPN.

The issue of marketing of violent videogames gained prominence when David Axelrod, senior adviser to President Obama’s reelection campaign, sent out a Tweet on Sunday complaining of one of the spots during NFL coverage.

“In NFL post-game: an ad for shoot ’em up video game. All for curbing
weapons of war. But shouldn’t we also quit marketing murder as a game?” Axelrod said.

The full text of the letter from Common Sense Media is below:

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