With Morgan Freeman narrating a campaign spot, Bruce Springsteen performing at rallies and Jay-Z doing get-out-the-vote videos, President Obama’s campaign is deploying celebrities to make a closing case to voters in a more prominent way than perhaps in 2008. The idea is to cut through the clutter of campaign commercials running non-stop in the swing states, even if evidence is inconclusive on whether celebrity endorsements matter or even hurt.
But the Obama campaign perhaps has some leeway against GOP attacks that he is embraced by the Hollywood elite, as Mitt Romney’s campaign has jumped at the chance to appear with sports and reality celebrities, not to mention give Clint Eastwood a prominent speaking slot at the convention.
Here’s one of the Obama campaign’s latest videos, featuring a number of LGBT celebrities including Zachary Quinto, Chaz Bono, Jane Lynch, George Takei, Billie Jean King and Wanda Sykes.
Meanwhile, according to Talking Points Memo, the conservative org Concerned Women for America is responding to the MoveOn ad featuring a host of Hollywood actresses, arguing that “Hollywood women” do not speak for all of America.