President Obama’s reelection campaign tonight debuted Davis Guggenheim’s 17-minute documentary “The Road We’ve Traveled,” which is a kind of back to the future way of messaging in the social media age. The campaign held more than 300 events across the country to show the film, and the project itself is certainly not a novelty. As NPR’s Don Gonyea writes, the biographical film dates to 1952, when Dwight Eisenhower deployed it to reintroduce himself to the public.
The difference with the “The Road We’ve Traveled” is that the Obama campaign has built up hype for it in the same way that a studio would promote the opening weekend of a major release. That’s probably why there’s been some criticism that the movie doesn’t include enough criticism of the administration, when in fact the project is bought and paid for by the campaign and should be viewed as part of reelection strategy. One surprise: Rahm Emanuel talking about healthcare reform.
Update: According to the campaign, Eva Longoria and Kal Penn attended events in Los Angeles. The are among the national co-chairs of Obama for America.