Debate Audience Update: 67.2 Million

Tumblr_mbdfpcYNRW1qcfapvo1_500Nielsen has just released a broader estimate of the audience for last night’s presidential debate, with 67.2 million watching across 11 networks.

That’s a 28% increase over the audience for the first presidential debate between Barack Obama and John McCain. The biggest share of the audience was viewers 55 and over, accounting for 30.8 million.

TiVo says that the most watched moment of last night’s debate was when Mitt Romney talked about plans to cut PBS funding. Its research and analytics division took an anaonmous viewing sample down to the very second, and was able to show “great granular insights about viewing behavior by political affiliation that other’s can’t provide,” said TiVo’s Tara Maitra.

As you can see, at right, the Big Bird story has taken on a life of its own, with plans in the works for a “Million Muppet March.”

It’s also been a strange day in the Twitterverse, as the @firedbigbird Twitter account has been suspended, then reinstated, then suspended again.And now it is up again.

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