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As Campaigns Go Negative, So Do Viral Video Spots

The Wesleyan Media Project reports that this has been a much more negative presidential campaign, judging from the ads, than in 2008. And that is perhaps reflected in the tone of viral videos made by each campaign’s most fervent supporters. One of the latest to take off is from writer-director Joss Whedon, who urges a vote for Mitt Romney “to finally put this country back on the path to a zombie apocalypse.” The spot had more than 1.8 million views as of Monday night. Last week, another video that got traction, “You Don’t Own Me,” used catchy music to call out Romney’s stance on women’s health.

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