Royal Wedding: NYTimes’ Silly Guess at Audience

The media do all sorts of things to diminish their credibility, but the New York Times came up with a whopper on Saturday in its front page story on the Royal Wedding.

Obviously, no ratings had been reported on Friday — the day the event happened — but that didn’t stop the Times from weighing in with a ridiculous guess.

“Viewing estimates for the ceremony, at 11 a.m. British time on the dot, hovered in the three billion range, give or take 500 million.”

“Give or take” 500 million? Well, sure, what’s 500 million among friends?

What’s the source? Your guess is as good as mine, kids.

And that’s what any of these figures are: A guess. And since much of the media takes its lead from the Times, that kind silly guess — especially in that venue — can make the whole flock look like silly geese.

Granted, this amounts to a pet peeve, but it happens all the time — especially when reporters who know nothing about TV weigh in on it.



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