New York Times and Bravo, Sittin’ in a Tree…

While I have a pretty good idea what kind of reader the New York Times’ Sunday Style section is intended for (and it certainly isn’t me), the paper’s puppy-dog crush on Bravo as the “It” cable network is beginning to look a trifle embarrassing.

First, there was the Times magazine’s comprehensive 2008 profile of Bravo chief Lauren Zalaznick, dubbing her “The Affluencer,” borrowing the channel’s marketing pitch for its upscale audience. Zalaznick has done a first-class job putting Bravo on the map, but the piece was still a huge valentine to those accomplishments.

Then Sunday, I waded (with great difficulty, I confess) through Style’s big wet kiss to Bravo exec VP Andy Cohen, who also hosts the NBC Universal-owned cabler’s talk program “Watch What Happens: Live.”

What was the take-away from the piece? I’m not really sure, other than that Cohen has some famous friends and still likes to “party” as a verb, like he’s in college. Not sure that’s precisely the image you want to be putting out there as the famously boring Comcast gang prepares to take over parent NBC U, but then again, I wouldn’t have cast the Salahis on “Real Housewives of D.C.” either.

Still, it’s hard to fault Bravo for ringing up more publicity in what’s assuredly the channel’s favorite print venue, with the possible exception of Vanity Fair and the New Yorker. What’s in it for the Times, though — other than looking overly agog at what reporter Susan Dominus describes as Cohen’s “unusually star-studded social life” — is less clear. For starters, there’s not a single reference to any of the criticism lobbed Bravo’s way over the Salahis and the White House party crashers story (Cohen was the point person in unconvincingly defending that move), which seems especially strange given the length of the story and the venue.

Instead, it’s all about Cohen knowing Anderson Cooper and Sarah Jessica Parker.

As Archie Bunker might say, “Whoop-te-freakin’-do.” And as Dominus might quote her subject as saying in the article, “OMG!”

 

 

More Voices

  • HadestownNew York Theatre WorkshopBy Anaïs MitchellDeveloped

    Streaming to Broadway: How New Titles, Talent Grow Buzz Online

    While I have a pretty good idea what kind of reader the New York Times’ Sunday Style section is intended for (and it certainly isn’t me), the paper’s puppy-dog crush on Bravo as the “It” cable network is beginning to look a trifle embarrassing. First, there was the Times magazine’s comprehensive 2008 profile of Bravo […]

  • Randall Arney Geffen Playhouse

    What No NYC Nonprofit Theater Likes to Talk About

    While I have a pretty good idea what kind of reader the New York Times’ Sunday Style section is intended for (and it certainly isn’t me), the paper’s puppy-dog crush on Bravo as the “It” cable network is beginning to look a trifle embarrassing. First, there was the Times magazine’s comprehensive 2008 profile of Bravo […]

  • The Lion King Broadway

    How 'The Lion King' Ushered in the Era of the Blockbuster on Broadway

    While I have a pretty good idea what kind of reader the New York Times’ Sunday Style section is intended for (and it certainly isn’t me), the paper’s puppy-dog crush on Bravo as the “It” cable network is beginning to look a trifle embarrassing. First, there was the Times magazine’s comprehensive 2008 profile of Bravo […]

  • Kevin Spacey Clarance Darrow Broadway

    Broadway Gets Serious About Sexual Harassment

    While I have a pretty good idea what kind of reader the New York Times’ Sunday Style section is intended for (and it certainly isn’t me), the paper’s puppy-dog crush on Bravo as the “It” cable network is beginning to look a trifle embarrassing. First, there was the Times magazine’s comprehensive 2008 profile of Bravo […]

  • Scrips Discovery Partnership

    A Merger Between Scripps and Discovery Could Be a Smart Fit

    While I have a pretty good idea what kind of reader the New York Times’ Sunday Style section is intended for (and it certainly isn’t me), the paper’s puppy-dog crush on Bravo as the “It” cable network is beginning to look a trifle embarrassing. First, there was the Times magazine’s comprehensive 2008 profile of Bravo […]

  • profiles theatre Sexual Harassment

    Sexual Harassment in the Theater: How Chicago Fought Back

    While I have a pretty good idea what kind of reader the New York Times’ Sunday Style section is intended for (and it certainly isn’t me), the paper’s puppy-dog crush on Bravo as the “It” cable network is beginning to look a trifle embarrassing. First, there was the Times magazine’s comprehensive 2008 profile of Bravo […]

More From Our Brands

Access exclusive content