Cable Nets Urge U.S. Gov’t to Kill Bin Laden Again

Cable networks often start from a low ratings base, but still, you seldom see a press release with these kind of percentages in it, courtesy of CNN.

For CNN, it’s more evidence that the channel still has a sizable footprint with viewers when it comes to breaking news, except that this kind of news doesn’t come along very often.

From CNN’s release:

Coverage of the death of Osama bin Laden (10:00p-3:00a) delivered 4.142 million total viewers and 2.101 million P25-54, up 981% and 1434% over the prior 4-Sunday performance, respectively. FNC followed with 2.845 total viewers and 1.267 in the demo and MSNBC trailed with 1.584 total viewers and 800k in the demo.

  • CNN was top-rated in both total viewers and P25-54, topping second-place FXNC by 46% among total viewers and 66% among P25-54.  CNN also out-performed third-place MSNBC by 161% among total viewers and by 163% among P25-54.
  • This is CNN’s best 10:00p-3:00a performance since Election Night 2008, when the network delivered 8.989 million total viewers and 4.598 million P25-54.

11 pm:  The hour President Obama announced bin Laden’s death:

CNN:               7.763 million total viewers/3.904 million demo 25-54

FNC:                4.778 million total viewers/2.070 million demo

MSNBC:          2.275 million total viewers/1.126 million demo 

  • CNN’s coverage peaked during the 11 pm hour averaging 7.763 million total viewers and 3.904 million P25-54.
  • By quarter-hour, CNN’s coverage peaked at 11:30pm (Pres. Obama Address) with 9.527 million total viewers and 4.768 million among adults 25-54.

The hour outperformed CNN’s 11 pm prior four Sunday’s average by +1080% among total viewers and +1627% among P25-54.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Voices News from Variety