Wow, something called the Broadcast Television Journalists Assn., a newly formed partner to the Broadcast Film Critics Assn., just announced a new made-for-TV awards honoring television, the Critics' Choice TV Awards.

To which I say, as politely as I can, who the hell are they, and how exactly are they qualified to be orchestrating yet another awards show?

Are they real critics — and especially, critics of television shows? Or are they broadcast journalists who attend junkets, kiss up to stars and are willing to "vote" on awards without really expressing on-air opinions?

From the membership roster on the org's website, it looks like more of the latter. Unless I'm missing a lot of the "reviews" by KABC's George Pennacchio, KTLA's Sam Rubin, Tony Potts of "Access Hollywood," and CNN correspondent JD Cargill and producer KJ Matthews (CNN is so budget conscious that apparently no one can afford a first name), who are probably the biggest "names" on the list, which mixes TV and online journalists.

It's not like there are a lot of dedicated reviewers on TV, after all, either of movies or television. And the fact this group was able to peddle another show featuring awards to ReelzChannel only demonstrates how such smaller networks are eager for any kind of original programming providing that it's cheap.

Certainly, the BTJA, if that's the abbreviation, has good timing, issuing its "nominations" in the midst of the Emmy voting window. Hey, it's that time of year, why not go ahead and run the announcement?

Still, if this is anything like most of the entertainment reporting on TV that I see, shouldn't it really be the BSJA?

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