ABC Pleads With Academy to Renominate ‘Avatar’

OK, kidding. Just wanted to try on what it must be like to work for the Onion.

And it’s really not that bad, but let’s face it, there’s nothing like having a movie that earned more than $700 million domestically to boost Oscar viewing.

If nothing else, this year’s nominations should be an interesting test of whether the 10 best-picture nominees format really does benefit ratings, or if the show’s boost came primarily from having such a mega-blockbuster in the race, even if “The Hurt Locker” walked away with the night’s big prize.

As for benchmarks, last year’s Oscars drew 41.3 million viewers, a 14% boost compared to 2009, and the largest audience for the show in five years.

More Voices

  • HadestownNew York Theatre WorkshopBy Anaïs MitchellDeveloped

    Streaming to Broadway: How New Titles, Talent Grow Buzz Online

    OK, kidding. Just wanted to try on what it must be like to work for the Onion. And it’s really not that bad, but let’s face it, there’s nothing like having a movie that earned more than $700 million domestically to boost Oscar viewing. If nothing else, this year’s nominations should be an interesting test of […]

  • Randall Arney Geffen Playhouse

    What No NYC Nonprofit Theater Likes to Talk About

    OK, kidding. Just wanted to try on what it must be like to work for the Onion. And it’s really not that bad, but let’s face it, there’s nothing like having a movie that earned more than $700 million domestically to boost Oscar viewing. If nothing else, this year’s nominations should be an interesting test of […]

  • The Lion King Broadway

    How 'The Lion King' Ushered in the Era of the Blockbuster on Broadway

    OK, kidding. Just wanted to try on what it must be like to work for the Onion. And it’s really not that bad, but let’s face it, there’s nothing like having a movie that earned more than $700 million domestically to boost Oscar viewing. If nothing else, this year’s nominations should be an interesting test of […]

  • Kevin Spacey Clarance Darrow Broadway

    Broadway Gets Serious About Sexual Harassment

    OK, kidding. Just wanted to try on what it must be like to work for the Onion. And it’s really not that bad, but let’s face it, there’s nothing like having a movie that earned more than $700 million domestically to boost Oscar viewing. If nothing else, this year’s nominations should be an interesting test of […]

  • Scrips Discovery Partnership

    A Merger Between Scripps and Discovery Could Be a Smart Fit

    OK, kidding. Just wanted to try on what it must be like to work for the Onion. And it’s really not that bad, but let’s face it, there’s nothing like having a movie that earned more than $700 million domestically to boost Oscar viewing. If nothing else, this year’s nominations should be an interesting test of […]

  • profiles theatre Sexual Harassment

    Sexual Harassment in the Theater: How Chicago Fought Back

    OK, kidding. Just wanted to try on what it must be like to work for the Onion. And it’s really not that bad, but let’s face it, there’s nothing like having a movie that earned more than $700 million domestically to boost Oscar viewing. If nothing else, this year’s nominations should be an interesting test of […]

More From Our Brands

Access exclusive content