OK, kidding. Just wanted to try on what it must be like to work for the Onion.
And it’s really not that bad, but let’s face it, there’s nothing like having a movie that earned more than $700 million domestically to boost Oscar viewing.
If nothing else, this year’s nominations should be an interesting test of whether the 10 best-picture nominees format really does benefit ratings, or if the show’s boost came primarily from having such a mega-blockbuster in the race, even if “The Hurt Locker” walked away with the night’s big prize.
As for benchmarks, last year’s Oscars drew 41.3 million viewers, a 14% boost compared to 2009, and the largest audience for the show in five years.