Entertainment marketing firm starts Gotham publishing imprint

Hollywood-based Trailer Park has gone bicoastal and extended its digital prowess into the publishing biz. The entertainment marketing firm has formed Trailer Park Publishing in Gotham to help publishing houses and content creators turn books into “digital reader experiences” for mobile phones, tablets and e-readers.

“Trailer Park’s expertise in dimensionalizing content through video, audio and interactivity is a unique resource to help publishers evolve into the exciting world of digital,” said Curt Doty, prexy of Trailer Park Publishing, adding that the unit will provide readers with “entire libraries of immersive content on their mobile platforms.”

Mobile devices are becoming “the de facto standard for the way we read, work, communicate and play,” said TP exec Scott Tobin. “Maintaining complete fidelity with the original enables the book to never lose the translation to digital, so readers enjoy the esthetics of the original book with an immersive and enhanced e-reading experience.”

“Until now, ePublishing has largely overlooked the design and integrity of what publishers offer readers and just flowed text as data into a reading platform,” adds Caroline Grill, TP Digital VP. “eBooks should be created with readers who love the look of books in mind, with layout, photos and design elements that mirror, and even enhance, the print experience onscreen.”

As a preferred vendor for Apple, Trailer Park Publishing has already implemented over 125 fixed-layout eBooks that mirror the printed versions and support full-page illustrations in the Apple iBookstore.

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Web-based production management systems maker Scenechronize has secured $5 million in financing in a deal led by three private investors. The San Francisco-based company also announced that vet helmer David Semel will join its board, and that it will open a new office in Burbank for sales, marketing and customer support.

Scenechronize automates production information workflows, streamlines crew communication and provides an online hub for production offices. Its software handles the digital distribution of scripts, sides, call sheets, prep memos, location maps, welcome packets and other production documents – replacing phone calls, emails, memos and paper.

“When all of a production’s information is digitized and available for review and collaboration no matter where you are, the creative process has been permanently altered and vastly improved,” said Semel, who is directing the new Bad Robot pilot, “Person of Interest” for Warner Bros. and CBS.

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