Prime Focus launches Chandigarh facility

Mumbai-based Prime expands to 10 shops

Post-production conglom Prime Focus has launched a new facility in Chandigarh, India, dedicated to 2D-to-3D conversion.

The studio marks the 10th facility in India for Mumbai-based Prime Focus, which also operates facilities in London, Los Angeles, New York, Vancouver and Winnipeg.

The 50,000 square foot facility, which opened in December, is hooked up to Prime Focus’ global digital pipeline, which connects India to North America and the U.K.

“Our new facility is a major expansion of our View-D 2D-to-stereo-3D conversion capacity,” said Prime Focus co-founder Merzin Tavaria. “Chandigarh is an ideal location due to its huge student population, many of whom are looking to establish a career in animation and VFX.”

Following the release of “The Chronicles of Narnia: Voyage of the Dawn Treader,” which Prime Focus converted to 3D for its theatrical release, the company has signed several international conversion orders.

Since its inception in 1995, Prime Focus has played a part in big-budget Bollywood films and worked on Hollywood projects such as “Tron: Legacy,” “Avatar” and “The Twilight Saga: Eclipse.”

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