Jake and the Never Land Pirates

Disney marks the soft launch of a Disney Channel dedicated spinoff for preschoolers, Disney Junior, with "Jake and the Never Land Pirates."

With:
Voices: Colin Ford, Maddison Pettis, Jonathan Morgan Heit, David Arquette, Corey Burton, Jeff Bennett.

Disney marks the soft launch of a Disney Channel dedicated spinoff for preschoolers, Disney Junior, with “Jake and the Never Land Pirates.” Part video game, part interactive cartoon, part advertisement for “Peter Pan” merchandise, it’s a slick product aimed at the just-out-of-diapers set — one in which they can collect gold doubloons, helping them learn to count. Disney doubtless sees its lucrative booty in this expansion of its brand, which will take over the Soapnet as a stand-alone channel in 2012.

Pint-sized pirates Jake and his saucer-eyed pals Izzy and Cubby find themselves in constant conflict with Captain Hook (voiced by Corey Burton), with a pair of 11-minute adventures in each half-hour. In that time, the producers manage to squeeze in not only little educational flourishes (“Do you see my seashell?”) and a couple of songs, but also coax kids to participate (“Let’s all make monkey noises!”)

Parents venture near the set at their own peril, but the slapstick elements are perfectly tame, and the brightly colored imagery — down to a little pirate vessel that suspiciously resembles the ships in the “Peter Pan” ride at Disneyland — ought to keep tiny ones fixated. (Two- to 5-year-old tots will probably be less impressed by upcoming guest voices, among them Tori Spelling and Adam West.)

Admittedly, programming for preschoolers is a somewhat thorny arena — teaching kids to veg out in front of the tube at an early age — but parents are letting kids watch TV anyway, and “Sesame Street” shouldn’t be the only bastion for them.

The real question is how thinly Disney, Nickelodeon (which has its own Jr. brand) and other players in this space can keep slicing the banana. For all their noble chat about educating kids, one suspects that will be determined by how many gold doubloons fare like “Jake” puts in the treasure chest.

Jake and the Never Land Pirates

Series; Disney Junior, Mon. Feb. 14, 8:30 a.m.

Production: Produced by Disney Television Animation. Executive producer, Rob LaDuca; producer/story editor, Mark Seidenberg; director, Howy Parkins; voice director, Kelly Ward; music, Loren Hoskins, Kevin Hendrickson. 30 MIN.

Cast: Voices: Colin Ford, Maddison Pettis, Jonathan Morgan Heit, David Arquette, Corey Burton, Jeff Bennett.

More TV

  • AMERICAN IDOL - "118 (Performance Finals)"

    'American Idol' Recap: Katy Perry Calls Finale Part 1 a 'Disaster'

    Disney marks the soft launch of a Disney Channel dedicated spinoff for preschoolers, Disney Junior, with “Jake and the Never Land Pirates.” Part video game, part interactive cartoon, part advertisement for “Peter Pan” merchandise, it’s a slick product aimed at the just-out-of-diapers set — one in which they can collect gold doubloons, helping them learn […]

  • 'Full Frontal with Samantha Bee' TV

    TV's Most Interesting Ads Could Be Served by CBS, Hulu - and Samantha Bee

    Disney marks the soft launch of a Disney Channel dedicated spinoff for preschoolers, Disney Junior, with “Jake and the Never Land Pirates.” Part video game, part interactive cartoon, part advertisement for “Peter Pan” merchandise, it’s a slick product aimed at the just-out-of-diapers set — one in which they can collect gold doubloons, helping them learn […]

  • Howard Stern David Letterman

    Howard Stern Says Trump Rated Women, Called Angelina Jolie a 'Seven'

    Disney marks the soft launch of a Disney Channel dedicated spinoff for preschoolers, Disney Junior, with “Jake and the Never Land Pirates.” Part video game, part interactive cartoon, part advertisement for “Peter Pan” merchandise, it’s a slick product aimed at the just-out-of-diapers set — one in which they can collect gold doubloons, helping them learn […]

  • Italian Actor Giancarlo Giannini Arrives at

    Giancarlo Giannini Joins George Clooney's 'Catch-22'

    Disney marks the soft launch of a Disney Channel dedicated spinoff for preschoolers, Disney Junior, with “Jake and the Never Land Pirates.” Part video game, part interactive cartoon, part advertisement for “Peter Pan” merchandise, it’s a slick product aimed at the just-out-of-diapers set — one in which they can collect gold doubloons, helping them learn […]

  • Comcast's Sky Bid Unlikely to Face

    Comcast Bid for Sky Unlikely to Face Same Regulatory Scrutiny as Fox Offer

    Disney marks the soft launch of a Disney Channel dedicated spinoff for preschoolers, Disney Junior, with “Jake and the Never Land Pirates.” Part video game, part interactive cartoon, part advertisement for “Peter Pan” merchandise, it’s a slick product aimed at the just-out-of-diapers set — one in which they can collect gold doubloons, helping them learn […]

  • Michael Palin Journeys to North Korea

    Michael Palin Journeys to North Korea for Landmark Travel Series

    Disney marks the soft launch of a Disney Channel dedicated spinoff for preschoolers, Disney Junior, with “Jake and the Never Land Pirates.” Part video game, part interactive cartoon, part advertisement for “Peter Pan” merchandise, it’s a slick product aimed at the just-out-of-diapers set — one in which they can collect gold doubloons, helping them learn […]

  • Will Arnett Joins Julia Stiles’ Sky

    Will Arnett Joins Julia Stiles’ Sky Series ‘Riviera’

    Disney marks the soft launch of a Disney Channel dedicated spinoff for preschoolers, Disney Junior, with “Jake and the Never Land Pirates.” Part video game, part interactive cartoon, part advertisement for “Peter Pan” merchandise, it’s a slick product aimed at the just-out-of-diapers set — one in which they can collect gold doubloons, helping them learn […]

More From Our Brands

Access exclusive content