Yair Dori returns to Argentina with new venture

Telenovela specialist sets up slate

BUENOS AIRES – Argentine telenovela vet Yair Dori has launched a production and sales company in Argentina, returning to the business after selling his interest five years ago in Dori Media Group, now headquartered in Tel Aviv.

Dori said the venture, called Yair Dori, will produce three TV series a year and spinoffs in film, live shows, merchandising, new media and theater as well as distribute for other producers.

Its first series in production are teen adventure “Senales,” teen dramedy “Sonadores,” rock-band tale “Paraiso Urbano” and “Historias del Divan,” a psychoanalyst drama directed by Juan Jose Jusid of such bigscreen comedy hits as “Daddy Is My Idol.” It will distribute comedy “Club de hombres” for Pampa Films and kiddie comedy film “Hermanitos del fin del mundo” for Argentina Sono Film.

The launch comes at a tough time as output deals limit access to Argentina’s leading networks El Trece and Telefe and the world economic slowdown damps international demand. But Dori is not deterred.

“Crises are the moment to start investing,” he said. “When the cycle enters a growth period many people will be asking themselves, ‘Why didn’t we start earlier.’ ”

Yair Dori will produce in Argentina and neighboring countries like Uruguay, and will pursue co-productions in Spain and elsewhere, he said.

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