Yair Dori returns to Argentina with new venture

Telenovela specialist sets up slate

BUENOS AIRES – Argentine telenovela vet Yair Dori has launched a production and sales company in Argentina, returning to the business after selling his interest five years ago in Dori Media Group, now headquartered in Tel Aviv.

Dori said the venture, called Yair Dori, will produce three TV series a year and spinoffs in film, live shows, merchandising, new media and theater as well as distribute for other producers.

Its first series in production are teen adventure “Senales,” teen dramedy “Sonadores,” rock-band tale “Paraiso Urbano” and “Historias del Divan,” a psychoanalyst drama directed by Juan Jose Jusid of such bigscreen comedy hits as “Daddy Is My Idol.” It will distribute comedy “Club de hombres” for Pampa Films and kiddie comedy film “Hermanitos del fin del mundo” for Argentina Sono Film.

The launch comes at a tough time as output deals limit access to Argentina’s leading networks El Trece and Telefe and the world economic slowdown damps international demand. But Dori is not deterred.

“Crises are the moment to start investing,” he said. “When the cycle enters a growth period many people will be asking themselves, ‘Why didn’t we start earlier.’ ”

Yair Dori will produce in Argentina and neighboring countries like Uruguay, and will pursue co-productions in Spain and elsewhere, he said.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading