You will be redirected back to your article in seconds

‘X Factor’ adds Sony as sponsor

XfactorimagesSony Electronics has come aboard upcoming Fox series "The X Factor" as its official consumer-electronics sponsor, meaning the brand should get some generous on-air plugs come September. Sony joins Pepsi and Chevrolet, which have already signed on with Fox, Fremantle and Syco TV, as the official beverage and automotive sponsors. Unspecified is which specific Sony products will get "Factor" love and how they will be integrated with the broadcasts, but you can bet it will be as subtle as those Coke cups that just happen to be on the judges' table during "American Idol." Another branch of the Sony empire, Sony Music Entertainment, is already part of "Factor" through the $5 million deal the winner of the show will get with the record label.

More TV

  • SCANDAL - "Over A Cliff" -

    'Scandal' Series Finale Recap: The Gladiators Say Goodbye in 'Over A Cliff'

    Sony Electronics has come aboard upcoming Fox series "The X Factor" as its official consumer-electronics sponsor, meaning the brand should get some generous on-air plugs come September. Sony joins Pepsi and Chevrolet, which have already signed on with Fox, Fremantle and Syco TV, as the official beverage and automotive sponsors. Unspecified is which specific Sony […]

  • Bart Peters

    Former Audience Network Exec Bart Peters Launches Big Branch Productions

    Sony Electronics has come aboard upcoming Fox series "The X Factor" as its official consumer-electronics sponsor, meaning the brand should get some generous on-air plugs come September. Sony joins Pepsi and Chevrolet, which have already signed on with Fox, Fremantle and Syco TV, as the official beverage and automotive sponsors. Unspecified is which specific Sony […]

  • David Hogg

    TV News Roundup: Freeform, ABC News Team for 'Parkland: For Our Lives' Special

    Sony Electronics has come aboard upcoming Fox series "The X Factor" as its official consumer-electronics sponsor, meaning the brand should get some generous on-air plugs come September. Sony joins Pepsi and Chevrolet, which have already signed on with Fox, Fremantle and Syco TV, as the official beverage and automotive sponsors. Unspecified is which specific Sony […]

  • Henrik Bastin UTA

    'Bosch' Producer Fabrik Entertainment Signs With UTA (EXCLUSIVE)

    Sony Electronics has come aboard upcoming Fox series "The X Factor" as its official consumer-electronics sponsor, meaning the brand should get some generous on-air plugs come September. Sony joins Pepsi and Chevrolet, which have already signed on with Fox, Fremantle and Syco TV, as the official beverage and automotive sponsors. Unspecified is which specific Sony […]

  • Pilot -- Upon learning that Lesley

    CBS Pulls Comedy 'Living Biblically' Off Schedule

    Sony Electronics has come aboard upcoming Fox series "The X Factor" as its official consumer-electronics sponsor, meaning the brand should get some generous on-air plugs come September. Sony joins Pepsi and Chevrolet, which have already signed on with Fox, Fremantle and Syco TV, as the official beverage and automotive sponsors. Unspecified is which specific Sony […]

  • Hulu Orders Middle School Comedy 'PEN15'

    Hulu Orders Middle School Comedy 'PEN15'

    Sony Electronics has come aboard upcoming Fox series "The X Factor" as its official consumer-electronics sponsor, meaning the brand should get some generous on-air plugs come September. Sony joins Pepsi and Chevrolet, which have already signed on with Fox, Fremantle and Syco TV, as the official beverage and automotive sponsors. Unspecified is which specific Sony […]

  • THE HANDMAID'S TALE -- The Emmy-winning

    Everything We Know About 'The Handmaid's Tale' Season 2

    Sony Electronics has come aboard upcoming Fox series "The X Factor" as its official consumer-electronics sponsor, meaning the brand should get some generous on-air plugs come September. Sony joins Pepsi and Chevrolet, which have already signed on with Fox, Fremantle and Syco TV, as the official beverage and automotive sponsors. Unspecified is which specific Sony […]

More From Our Brands

Access exclusive content