Hit $155 billion in 2010
Global pay TV revenues reached $155 billion in 2010, up from $124 billion in 2006, according to the Digital TV World Databook.Analog and digital cable generated the highest revenues, with $76 billion in 2010. But cable revenues are flattening, and satellite will overtake cable in 2011. IPTV revenues reached $6 billion vs. less than $1 billion in 2006. North America is the biggest market for pay TV, but total revenue there dropped in 2010 as competition and bundling made an impact. Between 2006 and 2010 about 338 million digital homes were added, taking the digital TV household total for the 73 countries in the survey to 576 million. Of those homes, 70 million received only free-to-air TV. There were 780 million analog TV households, down from 1.02 billion at the end of 2006. The Netherlands has the highest pay TV penetration at 99%, followed by Belgium (96%), Norway (93%), Sweden (92%) and the U.S. (90%). Blighty failed to make it into the top 10.