Channel taps Liz Wilson Thorington
The Weather Channel has tapped Liz Wilson Thorington as VP of ad sales.
She will cover the southeast sales region and report to the net’s senior VP of cable and cross-platform sales, Chris Raleigh.
Thorington, based in Atlanta, has worked as global director of the Wall Street Journal’s multimedia sales in the southeastern U.S. and Central America.
“Liz is uniquely qualified for this role,” said Raleigh. “She not only brings a wealth of cross-platform ad sales experience to our team, but she has strong relationships with our agency and client partners in Atlanta and the entire southeast region.”