‘Voz’ drowns out competition

Televisa show trounces competition

As Mexico’s top conglom and the largest producer of Spanish-language content in the world, Televisa rarely makes news by beating out its only rival, Azteca, at ratings for a new show. With “La Voz,” a singing competition show that, like NBC’s hit “The Voice,” is based on a format from Dutch shingle Talpa, Televisa trounced Azteca’s long-running musical competition “La Academia” with a debut on Sept. 11 rating of 28.2/47.1, beating “Academia’s” 9.6 rating/17 share. The Sept. 18 “Voz” widened the gap with a 30.5 rating/50.8 share, more than tripling its rival. Launched in 2002, “Academia” — a cross between “American Idol” and “Big Brother” — quickly grew into a phenom but is taking hits for a lack of innovation in its format and deference to scripted controversies over musical ability.

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