USA has high hopes for ‘Moment’

Reality series focuses on life transformations

Aiming to make an impact in reality programming next year, USA Network has high expectations for “The Moment.”

Series, from producers Charlie Ebersol and Justin Hochberg and to be hosted by former NFL quarterback Kurt Warner, focuses on personal reinvention and life transformation.

Warner, who ultimately won a Super Bowl with the St. Louis Rams and played in another, thought his career was over in the mid-1990s when he was stocking shelves in a supermarket in Iowa before given a chance to play football again.

Format for “The Moment” will be similar to CBS’ “Undercover Boss,” focusing on one individual for each episode.

Pilot was shot in Los Angeles, and USA aims to debut “The Moment” in the second quarter of 2012.

Cabler, which has steadily relied on hourlong blue sky-themed dramedies to stay atop its entertainment competition in total viewers and the 18-49 demo in recent years, believes it needs to branch out to different genres to maintain that lead.

In addition to “The Moment,” net has plans for other reality series, including Shed Media’s “The Choir” — in which a town transforms itself through music — as well projects from Magical Elves (“Top Chef”) and “The Hills” creator Adam DiVello.

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